by Gordon Hensley | Jul 25, 2017 | advocacy, Business, health care
Axios published an excellent article this morning noting that smaller, Washington-based public affairs firms are going after business typically won by large agencies. “They lure clients with political expertise capable of handling crisis communications, and then...
by Gordon Hensley | Sep 7, 2010 | Uncategorized |
For those folks with a hazy understanding about the rules of engagement with the media, this Atlantic article is a good primer. The key walkaway point is that YOU as a source are absolutely responsible for the terms of engagement — and you should never assume...