by Gordon Hensley | Mar 10, 2017 | advocacy, GOP Politics, health care, Health Reform, Media Relations, Television, Trump
One of the more interesting sidebar PR discussions regarding House Speaker Paul Ryan’s media event yesterday detailing his “three-pronged approach” to repealing and replacing Obamacare was the format itself. A PowerPoint? skeptics asked. Ross Perot...
by Gordon Hensley | Mar 7, 2017 | advocacy, CMS, health care, Health Reform, Media Relations, Television, Trump
During any Washington press briefing — after the political figure delivers his or her canned opening statement — that moment of truth arrives during an aggressive reporter Q and A session when success or failure becomes apparent. HHS Secretary Tom Price...
by Gordon Hensley | Feb 21, 2017 | Campaign 2016, GOP Politics, Journalism Standards, Media Relations, Television, Trump
The last thing I wanted to write and think about over this past long weekend is Donald Trump — I do enough of that the rest of the week. The fact my recent posts are “Trump heavy” reflects the fact that here in DC he’s all anyone talks about...
by Gordon Hensley | Feb 12, 2017 | advocacy, Business, GOP Politics, Journalism Standards, Media Relations, Television, Trump
Of the myriad observations one can make about President Donald Trump’s understanding of media and making news, perhaps the most pertinent is that he’s an extraordinarily quick study. Throughout the GOP primary and general election campaign, he maneuvered...
by Gordon Hensley | Mar 7, 2016 | Campaign 2016, GOP Politics, Media Relations
When GOP presidential candidate Marco Rubio recently decided to abandon his positive, aspirational message and go toe to toe with Donald Trump in the lowbrow realm of personal ad hominem attacks, I considered it one of the most ill-conceived PR moves I’d seen in...
by Gordon Hensley | Sep 30, 2013 | Campaign 2016, GOP Politics, Health Reform, Media Relations
While Texas Senator Ted Cruz is plunging the nation and the Republican Party into an ultra-risky, ill-considered government shutdown — with no apparent longer term strategy — he deserves credit for engaging the so-called mainstream media with face to face...