by Gordon Hensley | Feb 23, 2021 | advocacy, Business, Campaign 2020, CDC, CMS, COVID, health care, HHS, Media Relations, Pharmaceutical, SNF, state government, Trump
Kudos to CBS Face the Nation moderator Margaret Brennan for her excellent interview of former Trump Administration Deputy National Security Advisor, Matthew F. Pottinger, surrounding several facets of the Trump Administration’s COVID-19 response. The discussion...
by Gordon Hensley | Feb 19, 2020 | Journalism Standards, Media Relations
So… you’re a campaign press secretary in a big-time presidential, senate or gubernatorial race where screwing up a contentious, high-stakes media call will have significantly negative implications — to your candidate, and possibly your ongoing...
by Gordon Hensley | Jan 25, 2019 | Media Relations
As a content creator providing policy messaging for clients ranging from 5000 word CEO speeches to 100 word tweets, it’s impossible not to notice the diminished attention span of today’s news consumers, the media themselves and society at-large....
by Gordon Hensley | Aug 7, 2018 | Business, Media Relations, Pharma, Trump
Its not often one sees a federal agency head double the output of news releases and, according to Fierce Pharma, put out 53 policy statements in the first half of 2018 — up from just 4 during the same time period last year. That’s impressive by any...
by Gordon Hensley | Feb 25, 2018 | advocacy, Business, lobbying, Media Relations, polling, Trump
The #1 Axios item today, “1 big thing: United States of Corporate America,” points out that “corporate social responsibility” (shorthanded as “CSR” within companies) is now one of the hottest topics in boardrooms… as corporate...
by Gordon Hensley | Oct 30, 2017 | advocacy, Business, GOP Politics, Journalism Standards, Media Relations
(Originally published by Gotham Ghostwriters, 10/18/2017) A talented younger friend attempting to make a transition from campaign communications consultant to building a full-time business as an executive communications consultant called the other day seeking advice....