by Gordon Hensley | Feb 19, 2020 | Journalism Standards, Media Relations
So… you’re a campaign press secretary in a big-time presidential, senate or gubernatorial race where screwing up a contentious, high-stakes media call will have significantly negative implications — to your candidate, and possibly your ongoing...
by Gordon Hensley | Oct 30, 2017 | advocacy, Business, GOP Politics, Journalism Standards, Media Relations
(Originally published by Gotham Ghostwriters, 10/18/2017) A talented younger friend attempting to make a transition from campaign communications consultant to building a full-time business as an executive communications consultant called the other day seeking advice....
by Gordon Hensley | Feb 21, 2017 | Campaign 2016, GOP Politics, Journalism Standards, Media Relations, Television, Trump
The last thing I wanted to write and think about over this past long weekend is Donald Trump — I do enough of that the rest of the week. The fact my recent posts are “Trump heavy” reflects the fact that here in DC he’s all anyone talks about...
by Gordon Hensley | Feb 12, 2017 | advocacy, Business, GOP Politics, Journalism Standards, Media Relations, Television, Trump
Of the myriad observations one can make about President Donald Trump’s understanding of media and making news, perhaps the most pertinent is that he’s an extraordinarily quick study. Throughout the GOP primary and general election campaign, he maneuvered...
by Gordon Hensley | Feb 19, 2016 | Campaign 2016, GOP Politics, Journalism Standards
My disclaimer here at the top: I worked for Scott Walker before he suspended his effort last fall, and remain neutral in the GOP presidential primary. As for “defining” opponents and launching waves of fact-based attacks in every available medium,...
by Gordon Hensley | May 1, 2014 | Campaign 2014, Journalism Standards, polling
It’s well known that its harder than ever to complete a live phone call survey, and takes an increasing amount of time and money to query a requisite number of cell phone users in the ultimate sample. And with the preponderance of IVR robo-polls and...