Allen Needs To Step Up Paid Media in DC Media Market
Besides the Arizona Senate race between GOP Rep. Jeff Flake and Democrat Richard Carmona, which has become a tight contest, the Virginia race between George Allen and Tim Kaine warrants attention in that Allen needs to focus his message and his rationale.
While Allen has time to focus his message, anyone paying close attention to the advertising dialogue in the DC media can see Kaine outgunning Allen on TV. Yes, Crossroads, the Chamber of Commerce and others are doing their part to attack Kaine, but the positive case for Allen is missing — and that’s essential.
The Allen campaign has noted it is attempting to save money for the end game, but it’s pretty clear he’s under performing in Northern Virginia and the primary reason is he’s nowhere to be seen on the airwaves — especially as Romney and Obama totally dominate the advertising landscape.